China Brazil Gate

  • Marketing

Digital Marketing

It is the set of strategies and actions that use digital technologies to promote products, services and brands. It encompasses several online tools and channels, such as websites, social networks, email marketing, organic search (SEO), online advertising (Google Ads), among others.

In short, it is the practice of using the internet and other digital technologies to reach and interact with target audiences.

Why is digital marketing important?

  • Range: Allows you to reach a global audience quickly and efficiently.
  • Customization: Allows you to create personalized messages for each audience.
  • Measurement: Allows you to accurately measure the results of marketing actions.
  • Interactivity: Differentiates companies in the market.
  • Cost-benefit: It generally has a lower cost compared to traditional marketing.

Some of the main digital marketing tools:

  • SEO: Search Engine Optimization.
  • Content: Creation and distribution of content relevant to the public.
  • Social media: Use of platforms such as Facebook, Instagram, LinkedIn, etc.
  • E-mail marketing: Sending personalized emails to contact lists.
  • Google Ads: Paid advertising in Google search results.
  • Influencer marketing: Partnerships with digital influencers.
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